ClipHub: Marketplace for Paperclip Team Configurations
Supersession note: this marketplace plan predates the markdown-first company package direction. For the current package-format and import/export rollout plan, seedoc/plans/2026-03-13-company-import-export-v2.mdanddocs/companies/companies-spec.md.
The “app store” for whole-company AI teams — pre-built Paperclip configurations, agent blueprints, skills, and governance templates that ship real work from day one.
1. Vision & Positioning
ClipHub sells entire team configurations — org charts, agent roles, inter-agent workflows, governance rules, and project templates — for Paperclip-managed companies.| Dimension | ClipHub |
|---|---|
| Unit of sale | Team blueprint (multi-agent org) |
| Buyer | Founder / team lead spinning up an AI company |
| Install target | Paperclip company (agents, projects, governance) |
| Value prop | ”Skip org design — get a shipping team in minutes” |
| Price range | 499 per blueprint (+ individual add-ons) |
2. Product Taxonomy
2.1 Team Blueprints (primary product)
A complete Paperclip company configuration:- Org chart: Agents with roles, titles, reporting chains, capabilities
- Agent configs: Adapter type, model, prompt templates, instructions paths
- Governance rules: Approval flows, budget limits, escalation chains
- Project templates: Pre-configured projects with workspace settings
- Skills & instructions: AGENTS.md / skill files bundled per agent
- “SaaS Startup Team” — CEO, CTO, Engineer, CMO, Designer ($199)
- “Content Agency” — Editor-in-Chief, 3 Writers, SEO Analyst, Social Manager ($149)
- “Dev Shop” — CTO, 2 Engineers, QA, DevOps ($99)
- “Solo Founder + Crew” — CEO agent + 3 ICs across eng/marketing/ops ($79)
2.2 Agent Blueprints (individual agents within a team context)
Single-agent configurations designed to plug into a Paperclip org:- Role definition, prompt template, adapter config
- Reporting chain expectations (who they report to)
- Skill bundles included
- Governance defaults (budget, permissions)
- “Staff Engineer” — ships production code, manages PRs ($29)
- “Growth Marketer” — content pipeline, SEO, social ($39)
- “DevOps Agent” — CI/CD, deployment, monitoring ($29)
2.3 Skills (modular capabilities)
Portable skill files that any Paperclip agent can use:- Markdown skill files with instructions
- Tool configurations and shell scripts
- Compatible with Paperclip’s skill loading system
- “Git PR Workflow” — standardized PR creation and review (Free)
- “Deployment Pipeline” — Cloudflare/Vercel deploy skill ($9)
- “Customer Support Triage” — ticket classification and routing ($19)
2.4 Governance Templates
Pre-built approval flows and policies:- Budget thresholds and approval chains
- Cross-team delegation rules
- Escalation procedures
- Billing code structures
- “Startup Governance” — lightweight, CEO approves > $50 (Free)
- “Enterprise Governance” — multi-tier approval, audit trail ($49)
3. Data Schemas
3.1 Listing
3.2 Team Blueprint Bundle
3.3 Creator / Seller
3.4 Purchase / Install
3.5 Review
4. Pages & Routes
4.1 Public Pages
| Route | Page | Description |
|---|---|---|
/ | Homepage | Hero, featured blueprints, popular skills, how it works |
/browse | Marketplace browse | Filterable grid of all listings |
/browse?type=team_blueprint | Team blueprints | Filtered to team configs |
/browse?type=agent_blueprint | Agent blueprints | Single-agent configs |
/browse?type=skill | Skills | Skill listings |
/browse?type=governance_template | Governance | Policy templates |
/listings/:slug | Listing detail | Full product page |
/creators/:slug | Creator profile | Bio, all listings, stats |
/about | About ClipHub | Mission, how it works |
/pricing | Pricing & fees | Creator revenue share, buyer info |
4.2 Authenticated Pages
| Route | Page | Description |
|---|---|---|
/dashboard | Buyer dashboard | Purchased items, installed blueprints |
/dashboard/purchases | Purchase history | All transactions |
/dashboard/installs | Installations | Deployed blueprints with status |
/creator | Creator dashboard | Listing management, analytics |
/creator/listings/new | Create listing | Multi-step listing wizard |
/creator/listings/:id/edit | Edit listing | Modify existing listing |
/creator/analytics | Analytics | Revenue, installs, views |
/creator/payouts | Payouts | Stripe Connect payout history |
4.3 API Routes
| Method | Endpoint | Description |
|---|---|---|
GET | /api/listings | Browse listings (filters: type, category, price range, sort) |
GET | /api/listings/:slug | Get listing detail |
POST | /api/listings | Create listing (creator auth) |
PATCH | /api/listings/:id | Update listing |
DELETE | /api/listings/:id | Archive listing |
POST | /api/listings/:id/purchase | Purchase listing (Stripe checkout) |
POST | /api/listings/:id/install | Install to Paperclip company |
GET | /api/listings/:id/reviews | Get reviews |
POST | /api/listings/:id/reviews | Submit review |
GET | /api/creators/:slug | Creator profile |
GET | /api/creators/me | Current creator profile |
POST | /api/creators | Register as creator |
GET | /api/purchases | Buyer’s purchase history |
GET | /api/analytics | Creator analytics |
5. User Flows
5.1 Buyer: Browse → Purchase → Install
5.2 Creator: Build → Publish → Earn
5.3 Creator: Export from Paperclip → Publish
6. UI Design Direction
6.1 Visual Language
- Color palette: Dark ink primary, warm sand backgrounds, accent color for CTAs (Paperclip brand blue/purple)
- Typography: Clean sans-serif, strong hierarchy, monospace for technical details
- Cards: Rounded corners, subtle shadows, clear pricing badges
- Org chart visuals: Interactive tree/graph showing agent relationships in team blueprints
6.2 Key Design Elements
| Element | ClipHub |
|---|---|
| Product card | Org chart mini-preview + agent count badge |
| Detail page | Interactive org chart + per-agent breakdown |
| Install flow | One-click deploy to Paperclip company |
| Social proof | ”X companies running this blueprint” |
| Preview | Live demo sandbox (stretch goal) |
6.3 Listing Card Design
6.4 Detail Page Sections
- Hero: Title, tagline, price, install button, creator info
- Org Chart: Interactive visualization of agent hierarchy
- Agent Breakdown: Expandable cards for each agent — role, capabilities, model, skills
- Governance: Approval flows, budget structure, escalation chain
- Included Projects: Project templates with workspace configs
- README: Full markdown documentation
- Reviews: Star ratings + written reviews
- Related Blueprints: Cross-sell similar team configs
- Creator Profile: Mini bio, other listings
7. Installation Mechanics
7.1 Install API Flow
When a buyer clicks “Install to Company”:- Validates buyer owns the purchase
- Validates target company access
- For each agent in blueprint:
POST /api/companies/:id/agents(ifpaperclip-create-agentsupports it, or via approval flow)- Sets adapter config, prompt template, instructions path
- Sets reporting chains
- Creates projects and workspaces
- Applies governance rules
- Deploys skill files to configured paths
- Returns summary of created resources
7.2 Conflict Resolution
- Agent name collision: Append
-2,-3suffix - Project name collision: Prompt buyer to rename or skip
- Adapter mismatch: Warn if blueprint requires adapter not available locally
- Model availability: Warn if required model not configured
8. Revenue Model
| Fee | Amount | Notes |
|---|---|---|
| Creator revenue share | 90% of sale price | Minus Stripe processing (~2.9% + $0.30) |
| Platform fee | 10% of sale price | ClipHub’s cut |
| Free listings | $0 | No fees for free listings |
| Stripe Connect | Standard rates | Handled by Stripe |
9. Technical Architecture
9.1 Stack
- Frontend: Next.js (React), Tailwind CSS, same UI framework as Paperclip
- Backend: Node.js API (or extend Paperclip server)
- Database: Postgres (can share Paperclip’s DB or separate)
- Payments: Stripe Connect (marketplace mode)
- Storage: S3/R2 for listing bundles and images
- Auth: Shared with Paperclip auth (or OAuth2)
9.2 Integration with Paperclip
ClipHub can be:- Option A: A separate app that calls Paperclip’s API to install blueprints
- Option B: A built-in section of the Paperclip UI (
/marketplaceroute)
9.3 Bundle Format
Listing bundles are ZIP/tar archives containing:10. MVP Scope
Phase 1: Foundation
- Listing schema and CRUD API
- Browse page with filters (type, category, price)
- Listing detail page with org chart visualization
- Creator registration and listing creation wizard
- Free installs only (no payments yet)
- Install flow: blueprint → Paperclip company
Phase 2: Payments & Social
- Stripe Connect integration
- Purchase flow
- Review system
- Creator analytics dashboard
- “Export from Paperclip” CLI command
Phase 3: Growth
- Search with relevance ranking
- Featured/trending listings
- Creator verification program
- Blueprint versioning and update notifications
- Live demo sandbox
- API for programmatic publishing